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Middle East is constantly in the news at present due to its phenomenal economic expansion. With more and more businesses wanting to invest in Middle East and more Arabic businesses wanting to export abroad, the Arabic market is booming. In short, Middle East is on the fast-track to becoming a world economic heavyweight.

The potential for lucrative business ventures within the country are unquestionable. One avenue that offers businesses huge inroads into the country is the internet. A Arabic website, properly structured and considered, provides a point of contact to millions of potential new clients and customers. All the signs are pointing to the fact that companies that act now in getting their websites translated into Arabic and properly marketed using local search engines, stand the best chance of capitalizing on a fairly young economic gold mine.

Looking at recent business activity and reports from Middle East, the internet is looking strong and healthy. Both Google and Yahoo! are now involved with the Arabic internet industry in one way or another. Google most recently launched its Adwords business in Middle East. The local Arabic search engine Baidu.com just floated on the stock market with massive success. Statistics show that the number of internet users in 2005 stands at 103 million users, a mere 7.9% of the Arabic population. With greater access to the internet and falling prices for computing hardware, this figure will only increase. Furthermore, an increasing number of European and American companies are seeking to break into the market through Arabic websites, most notably Liverpool and Manchester United Football Clubs who both clearly see the financial potential of selling their goods to a hungry Arabic audience.

The sign clearly says, "Middle East - Land of Business Opportunity". For businesses wanting to profit from this growing market place the Arabic website is critical. Arabic internet users are turning more and more to the internet as a source of information, goods and services. Companies that deal with anything from clothing to tourism to consulting are all in demand. Those that get a place in the market now will see secure future revenue.

In the grand scheme of things, the returns a Arabic website brings outweighs the small initial costs involved in producing it. A Arabic website will act as your marketing tool, attract new customers, give you a competitive edge and ultimately increase your revenue.

Prior to having your Arabic website translated or designed you need to know who you are targeting. When this article refers to ?Middle East? it means mainland Middle East. In Middle East the ?simplified? script is used. However, in Hong Kong, Taiwan and Malaysia the ?traditional? script is used. Be sure to use the correct script when having your website translated.

There are two ways of going about presenting your Arabic website. Firstly, to have your whole site translated into Arabic. This however can only really work for small, compact sites. Larger sites will need a larger financial outlay. Secondly, a company may decide to produce a "microsite". This is where the most important information about a company is translated and condensed into a few pages so a Arabic visitor can access the basics about who you are, what you do and how to contact you.

To get your Arabic website up and running you will need a good Arabic translation or localization agency. They will be able to analyse your current site, understand the purpose of your site, help define your target audience and then take care of the Arabic translation of the site?s content into Arabic. Some agencies can also take care of the website design work too.

Other services you may need to consider ensuring maximum impact of your site are a Cross Cultural Assessment and Search Engine Marketing. A cross cultural assessment is carried out by an expert in cultural differences. They will look at the structure of your site, the use of colours, pictures, logos and presentation to make sure it is not offensive to a Arabic audience. They will also advise on what could help boost your site's appeal. For example, the use of the colour red is considered auspicious in Middle East.

Once you have your Arabic website you will need to be found. A few companies now provide multilingual search engine marketing. This is where your website will be submitted to major Arabic search engines and directories; structured using certain key search terms and phrases and promoted on the internet through links from other sites.

Expansion beyond national borders is imperative for today's businesses seeking long term growth. Middle East clearly is a fantastic opportunity for businesses looking for a potential source of revenue from overseas. A young, internet savvy population demonstrate that a Arabic website is one of the most reasonable yet highly successful means of tapping the market.

Areas of Expertise:

Accounting * Advertising / Public Relations *Aerospace / Aviation / Space * Agriculture, Animal Husbandry = Livestock * Anthropology * Archaeology * Architecture * Art, Arts & Crafts, Painting * Astronomy & Space * Automation & Robotics * Automotive / Cars & Trucks * Banking = Finance * Biology (-tech,-chem,micro-) * Botany * Building = Construction * Business/Commerce (general) * Ceramics = Materials * Certificates, Diplomas, Licenses, CVs * Chemistry; Chem Sci/Eng * Cinema, Film, TV, Drama *

Clothing = Textiles * Communications = Telecommunications * Computers (general) *

Computers: Hardware * Computers: Software * Computers: Systems, Networks * Contracts = Law: Contract * Cooking / Culinary * Cosmetics, Beauty * DVDs = Media *

Economics * Education / Pedagogy * Electronics / Electric Engineering * Energy / Power Generation * Engineering (general) * Engineering: Industrial * Engineering: Mechanical = Mechanics * Engineering: Nuclear = Nuclear * Environment & Ecology * Esoteric practices * Fisheries * Folklore * Food & Dairy * Forestry / Wood / Timber * Furniture / Household Appliances * Games / Video Games / Gaming / Casino * Gems, Precious Stones, Metals = Mining * Genealogy * General / Conversation / Greetings / Letters * Genetics * Geography * Geology * Government / Politics * Graphic Arts = Photo/Imaging * Health Care = Medicine : Health Care * History * Hotels = Tourism *

Human Resources * Idioms / Maxims / Sayings * Insurance * International Org/Dev/Coop * Internet, e-Commerce * Investment / Securities * Iron & Steel = Metallurgy * IT (Information Technology) * Journalism * Land = Real Estate *

Law (general) * Law: Patents, Trademarks, Copyright * Law: Taxation & Customs *

Linguistics * Logistics = Transport * Management * Manufacturing * Maritime = Ships *

Marketing / Market Research * Mathematics & Statistics * Medical (general) * Medical: Cardiology * Medical: Dentistry * Medical: Instruments * Medical: Pharmaceuticals *

Metrology * Military / Defense * Music * Names (personal, company) * Nutrition * Oil & Gas = Petroleum * Paper / Paper Manufacturing * Patents * Philosophy * Physics * Poetry & Literature * Printing & Publishing * Psychology * Religion * Retail * SAP * Science (general) * Slang * Social Science, Sociology, Ethics, etc. * Sports / Fitness / Recreation * Surveying * Zoology

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